Robert's Rants
Robert's Rants
A personal blog on the Canadian pesticide industry and other pet peeves and interests

Big Company Eats Small Company. Output turns to (fill in the blank)

It’s the bane of the Industry, at least in pest management, when some big company decides to buy out a well oiled, profitable little company and then manages to loose all customer focus and sales in about 2 years time.

Suppliers, PCO’s alike.

Suppliers are the best,  prime example is BASF destroying the Whitmire legacy in just 2 years time.  They couldn’t understand the value of the technology.

Happens with PCO’s all the time.  An acquisition here or merger there is just eliminating a competitor, we all know that. But cut off the head of a snake and 3 grow back.  I’ve seen it.

Better yet is this mess around another large merger/buyout that just happened, or more of a dragging it out kinda situation, with a major equipment company.  They’ve managed to combine several well known and very efficient companies into one of the best examples of how not to do it.  Programs, pricing (3 increases in 6 months) and stocking is a disaster, supply is unreliable.  Service and customer care?   Ha.

And the synergies they thought they would see?  They don’t even talk to each other, similar to many couples after 8 weeks of Covid.

So what’s the best marketing strategy when things are falling apart?

Jack the effing price!

Maybe it was the smart thing to do though.  They have a good fogger, and with the immediate need to disinfect the demand went through the roof.

Slap a $50 surcharge on each product and make some hay.

Probably a good idea, because it will only go south from here.  Give a person a reason to switch, basically piss ’em off, then wait for the chips to fall.

Or droplets, whichever.


My how time flies! Poppycock

This quasi isolation for the last 8 weeks has started to eat away at my brain cells.  You would have thought I’d written 50 rants by now, but when everyone is locked in their houses, even the government folks, there ain’t much to rant about besides Covid 19.

But trust me, there worse folks than myself out there, who’s lack of brain cells put them in zombie mode.  Most of them south of the border.  We need a wall around Michigan.

But gawd does time drag and drag.  I have now logged 1100 hours of CNN and Dr. Sanjay Gupta!

Though the world is turned upside down right now, many of the PCO’s are staying relatively busy.  Probably the average number I have heard is “down 20%”.    Which surprisingly isn’t bad considering all the contracts, tenders, government housing etc make up 60% of the business overall.

It might also be we are seeing some good movement of ants both indoors and out, which since non-existent last year could be providing some up side.

Plus many of the eateries have done the Ubereats route (they can never find my damn house. never), and even though they aren’t getting rich, the kitchen is open.  And the good PCO has made an arrangement to continue service, maybe less often or at a discounted rate, but there is still business.

Keep plugging away folks, this summer may be a good year for the industry with insect upsides to offset the Covid downside.

We can only hope.

Gotta run, Wolf Blitzer is on scorching the POTUS.